👋 I’m Elana, a career marketer specializing in account-based marketing, event & experience marketing, customer marketing and content development.

Those are a bunch of corporate buzzy words that basically mean I’ve spent my 12-year career helping global brands create, implement, and execute marketing strategies across the full customer journey that aren’t just personalized. They’re strategies that actually make an impact and impression while driving results.

The kind that build loyalty over time and help companies grow.

I’ve worked across fast-paced B2B industries on a global scale, solving problems and delivering impactful results with a blend of structure and adaptability. I’ve helped small creators, founders, and local brands and businesses simplify and focus their marketing efforts, educating and upskilling them on marketing best practices and basic principles to have a deeper understanding of how to make marketing work, even if it’s the area they know or like the least.

I like to say that I bring order to chaos without losing sight of the bigger picture: how to keep customers engaged, valued, and delighted. The overarching theme in my career is a passion for connecting people and solving problems — from startups as the 4th FT hire to 12,000+ person companies.

I’m equal parts hands-on and strategic and can help with everything from building your operations and infrastructure to audience development and content audits to website updates and email marketing to full-scale strategy development.

Not sure what you need help with but know you need something? That’s cool, too. We’ll figure it out together.